Email Marketing Basics

Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emailsΓÇöfrom format and design to contentΓÇöand analyzing the effectiveness of email campaigns.
Topics include:

    Building an email list
    Collecting email addresses
    Offering incentives to increase signups
    Deciding on a format for emails
    Including links
    Sending valuable offers
    Creating effective From address and subject lines
    Combing email with social media and mobile devices
    Managing bounced and blocked email
    Evaluating email click-through data
    Automating email marketing

download video: http://thepiratebay.sx/torrent/8956612/Lynda.com_-_Email_Marketing_Basics